Former NFL player and Heisman Trophy winner, Ricky Williams, has launched his own cannabis brand called Real Wellness by Ricky Williams.
Dispensaries in San Diego, Orange County, and Los Angeles have begun selling the products with online sales planned later this spring.
According to the company, the full line includes six products sold as salves, vape cartridges, and tonics containing, “hemp-derived cannabidiol (CBD), tetrahydrocannabinol (THC) or a mix of both.” They also contain extracts such as arnica, lavender and turmeric.
Williams said it’s a dream come true to merge his interest in healing and plant medicines into a business.
Best known for his days in the NFL, Williams won the 1998 Heisman Trophy and played for the Miami Dolphins as a running back. He was suspended by the NFL twice for marijuana use.
“I am known as a professional football player,” Williams told the Sun Sentinel. “In the last 14 years, I have been educating myself and training as a healthcare practitioner.”
Williams told the Sun Sentinel he thought the timing was right for his own brand because marijuana use is decriminalized and medicinal in California, where he now resides.
“Surprisingly enough, our research found that the main demographic coming into the [cannabis] market are women ages 35 to 60,” Williams said from his home in Venice Beach. “Cannabis coming on the scene is a reemerging of herbalism back into our culture.”
To develop and launch the new venture, Williams has collaborated with OutCo, a Southern California medical marijuana dispensary and consulting firm.
“Our larger plan in the future is to find manufacturing partners in other states,” Williams said. Recently, Williams caught media and fan attention when he tweeted that he was hosting a cannabis-friendly Super Bowl Party limited to 50 lucky guests at a private residence in the Hollywood Hills. The viewing party offered fans a one-of-a-kind experience where they could BYOW – Bring Your Own Weed.
“It was a fun experience, it was a healing experience, and it was a networking experience,” said Williams. “And we were treated to a very good game.”
In February, Williams announced his partnership with Superego, a hemp-based streetwear brand whose mission is to raise awareness on hemp and change the fabric of reality.
As a long-time advocate for cannabis as opposed to opioids in professional sports, Williams is a recognized speaker in the industry. He was the keynote speaker at the 2017 Southeast Cannabis Conference and Expo, World Medical Cannabis Conference and Expo, and has been presented at Pro Athletes Pro- Cannabis events.